The importance of taking your Business Online

The world has changed

In today’s world, people of all ages have gotten used to check everything in Internet by default. That does not only consider millennials or digital natives but also middle aged people. Covid has accelerated the trend, specially for 50+ aged citizens, who previously had used Internet mainly for social contact. The pandemic has accelerated the use of e-commerce shopping. This has implications due to a shift from physical to online shopping but also in the perception of how physical stores need to attract visitors.

Implications for Physical Stores

Faced with this new world, it is vital for businesses to survive, at least to be visible in Internet. What does this mean? Well at least to be found in Google and other search engines, upgrade it with a website design. For advanced options, a business can evolve their website to include full e-commerce functionalities, adopt basis digital marketing strategies like paid search or email marketing.

Basic steps to take a business online

The mandatory steps to be taken by a physical business that wants to go online is at least to appear in Google and be able to be contacted. This means:

• Register the business in Google My Business (GMB)

• Include there the right contact details and be available at informed hours

• Activate through GMB the option to appear in Google Maps

Medium steps

To complement the previous, a business could provide personalised Customer experience (CX) through developing a website:

• Develop a website (self-made through Wix or Wordpress platforms.

• Publish basic content to generate traffic or attractiveness when a customer visits the web

• Include a contact form to save visitors contact data (possible prospects)

Advanced steps

A business could excel at online positioning via:

• Include e-commerce functionalities in the web (be able to sell its goods or services online)

• Basic digital Marketing strategies (emailing campaigns, SEO improvement, develop the paid channels)

• Complement the positioning through social media activity, further engaging current customers and bringing new leads

To summarise

In the new normal, it is crucial that physical businesses take their business online. This can be done at different degrees. Through the Blog, all concepts and strategies will be explained.